Lux Consulting Group, Inc. (Lux) has been awarded a contract to support the Surface Navy Association (SNA) in advancing its digital membership and engagement strategy.Lux will help SNA identify practical ways to strengthen member value, deepen chapter engagement, and expand its role as a year-round resource for professional development and public education.
Connecting Member Needs to Digital Strategy
Lux will work with SNA leadership, staff, members, and existing communications and technology partners to assess the association’s digital environment, understand audience needs, and develop a practical roadmap for future improvements.
The engagement will consider the experiences of Navy and Coast Guard enlisted personnel and officers, transitioning service members, mentors, chapters, industry and academic partners, and the public. Stakeholder input, including concept testing and feedback at SNA’s National Symposium, will help shape recommendations around the resources, connections, and experiences these audiences value most.
Lux will translate those findings into audience journey maps, concepts for future public and member experiences, a performance measurement plan, and prioritized recommendations for SNA leadership. The work will also assess options for members-only resources, mobile engagement, and AI-assisted tools, with attention to accessibility, data protection, operating costs, and long-term maintainability. Together, these outputs will give SNA a clear basis for deciding where and how to invest in its digital future.
This work brings together Lux’s capabilities in knowledge management, digital engagement, stakeholder research, design, and data analysis. It reflects our approach to helping organizations turn complex needs into clear priorities, useful experiences, and measurable progress toward their missions.
A Commitment to the Military Community
Lux is proud to be a Military Spouse Employer Partnership (MSEP) partner organization, committed to recruiting, hiring, promoting, and retaining military spouses. Supporting SNA reflects our broader commitment to the people who serve and the families and professional communities connected to them. Our SNA Project Lead and Vice President of Technical Assistance and Knowledge Management, Dr. Jamie Muskopf, has been a Navy submarine spouse for 16 years. “I am thrilled that Lux has an opportunity to support the Surface Navy Association. Lux has been my professional home for the last four years through changes in duty station and a commanding officer tour because we are a remote first organization,” said Dr. Muskopf. “I cannot think of a more aligned project for me to lead one that supports the sea services.”
We are grateful for SNA’s trust and look forward to contributing our team’s expertise to an effort that strengthens professional connections, learning, and shared knowledge across the Navy and Coast Guard surface communities.
Work With Lux
Looking for a partner to help align your digital experience with your mission, strengthen stakeholder engagement, or turn research into a practical plan?
Connect with Lux’s Business Development team at bd@luxcg.com to discuss how we can support your organization.